Monday, March 7, 2011

Nephew of Sigmund Freud, Edward L. Bernays, The Father of Spin: and the Birth of PR

...Eddie Bernays himself desperately craved fame and a place in history. During his lifetime he worked and schemed to be remembered as the founder of his profession and sometimes drew ridicule from his industry colleagues for his incessant self-promotions. These schemes notwithstanding, Bernays richly deserves the title that Boston Globe reporter Larry Tye has given him in his engagingly written new book, The Father of Spin.

In keeping with his obsessive desire for recognition, Bernays was the author of a massive memoir, titled Biography of an Idea, and he fretted about who would author his biography. He would probably be happy with Tye's book, the first written since his passing.

The Father of Spin is a bit too fawning and uncritical of Bernays and his profession. We recommend it, however, for its new insights into Bernays, many of which are based on a first-time-ever examination of the 80 boxes of papers and documents that Bernays left to the Library of Congress. The portrait that emerges is of a brilliant, contradictory man...

In an industry that is notable for its mastery of evasions and euphemisms, Bernays stood out for his remarkable frankness. He was a propagandist and proud of it. (In an interview with Bill Moyers, Bernays said that what he did was propaganda, and that he just "hoped it was 'proper-ganda' and not 'improper-ganda.'")

Feminists Are Concerned Over What
Corporate Media Learned Well &
Blacks Are Exploited

(Note: What is shown by YouTube at the close of this video is a parody of the video talked about, but I recommend you do not watch that either; what makes light of a crime is a crime; obviously scantily clad persons there too--SH)

Many of the new insights that Tye offers have to do with Bernays's relationship with his family and his uncle Sigmund Freud, whose reputation as "the father of psychoanalysis" owes something to Bernays' publicity efforts. Bernays regarded Uncle Sigmund as a mentor, and used Freud's insights into the human psyche and motivation to design his PR campaigns, while also trading on his famous uncle's name to inflate his own stature.

There is, however, a striking paradox in the relationship between the two. Uncle Sigmund's "talking cure" was designed to unearth his patients' unconscious drives and hidden motives [subverting morals and conscience pangs---SH], in the belief that bringing them into conscious discourse would help people lead healthier lives.

Bernays, by contrast, used psychological techniques to mask the motives of his clients, as part of a deliberate strategy aimed at keeping the public unconscious of the forces that were working to mold their minds...

Bernays liked to cultivate an image as a supporter of feminism and other liberating ideas, but his work on behalf of the United Fruit Company had consequences just as evil and terrifying as if he'd worked directly for the Nazis. ...Read it all

--->History is a Weapon: Propaganda (1928) by Edward Bernays...Intro by Noam Chomsky

"THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."---Edward Bernays

--->Saudi Arabia’s Tadawul stock index has tumbled 11pc in wild trading over the past two days, led by banks and insurers due to Mideast
turmoil jitters...

China's Panopticon Collective Ant Colony--->China plans to track Beijing citizens through their mobiles...experts warn it could [will] be used to control dissent...

--->Opponent of China's one-child policy resentenced as officials worry about

--->Charges Against Muslim Students Prompt Debate Over Free Speech...

--->Classifying offenders through [extremely dubious] forecasting could lead to criminal justice revolution...

--->Debit cards: 50 - $100 spending limit coming...?

--->Revisited, Boston Globe. Robert Putnam: The downside of diversity. What happens when a liberal scholar unearths an inconvenient truth? A Harvard political scientist finds that diversity hurts civic life...his 2000 book on declining civic engagement -- has found that the greater the diversity in a community, the fewer people vote and the less they volunteer, the less they give to charity and work on community projects...More

--->Quakers and Puritans traced their roots to the same religious turmoil in England. So why did Puritans jail and hang Quakers right here in my home state...? (click); meanwhile, Catholics were driven to Maryland where persecutions were hardly easier on us... (click)

Puritans fled England because they believed that the Church of England was still too close to Catholicism...

--->Ronald Reagan, 1980: "Where Free Unions and Collective Bargaining are Forbidden, Freedom is Lost...These are the values inspiring those brave workers in Poland..."

--->Everything You Need to Know About Torture...

--->"Idiots," he says: "Some well operators are ... selling their waste, rather than paying to dispose of it. “Because it is so salty, they have found ready buyers in communities that spread it on roads for de-icing in the winter and for dust suppression in the summer. When ice melts or rain falls, the waste can run off roads and end up in the drinking supply..."

--->The Top 10 Greatest Hoaxes of All Time...

--->The BBC ---and Its Reporter Jane Standley, who appeared to predict the fall of Bulding 7 before it actually fell on 9/11/01---says it was all based on an erroneous Reuters report...

--->Iranian (caution!) TV reports "Israel sending 50,000 African Mercenaries to Libya"...

--->Gaza food situation tight as Karni crossing closed...

--->Planned Parenthood [Eugenics] Reports Abortion Rate Up By More Than 8,000 in One Year...

--->Buchanan: It's Their War, Not Ours...

--->July 23, 2010: "UK forces used about 1.9 metric tons of depleted uranium ammunition in the Iraq war in 2003,” UK Defense Secretary Liam Fox said in a written reply to the House of Commons on Thursday, the Kuwait News Agency reported. The announcement came after a joint study by the environment, health and science ministries in Iraq said there were communities near the cities of Najaf, Basra and Fallujah with increased rates of cancer and birth defects over the past five years."---Press TV

--->2003: US Forces' Use of Depleted Uranium Weapons is 'Illegal' by Neil Mackay...DU contaminates land, causes ill-health and cancers among the soldiers using the weapons, the armies they target and civilians, leading to birth defects in children...(click) (See reported examples of such birth defects here)

--->CNN asks, Are whites racially oppressed? The question comes up in the context of scholarships. ---and be sure to see the video debate that accompanies the article...

--->Sexual Abuse of Children a Problem: Rabbi. "He’s been vilified, threatened, offered bribes and almost murdered. Yet Rabbi Nuchem Rosenberg of Brooklyn, N.Y., is more determined than ever to raise awareness of the sexual abuse of children in the Jewish community and to have perpetrators prosecuted by the civil courts. His 10 years of outspoken activism have made him many enemies in the haredi community to which he belongs. He has, in particular, exposed incidents of the abuse of boys by men in yeshivot and mikvot. More disturbingly, Rabbi Rosenberg has shown the lengths to which community leaders will go to cover up these crimes..." Read it all

Note: Sexual abuse of young people is a very wide cultural problem, resulting from the nihilism of the times, and it reaches far beyond affected churches and synagogues; families, schools, government and international institutions have also been implicated in gross violations of children (Click here for more on that).

Almsgiving, Prayer, Fasting by Saint Peter Chrysologus

"My dear brethren, today we set out on the great Lenten journey. So let us take our food and drink along in our boat, putting onto the chest the abundant mercy we shall need. For our fasting is a hungry one, our fasting is a thirsty one if it isn't sustained by goodness and refreshed by mercy. Our fasting will be cold, our fasting will flag if the fleece of almsgiving doesn't clothe it, if the garment of compassion does not wrap it around.

"Brethren, what spring is for the land, mercy is for fasting: the soft, spring winds cause all the buds on the plains to flower; the mercy of our fast causes all our seeds to grow until they blossom and bear fruit for the heavenly harvest. What oil is to the lamp, goodness is to our fast. As the oily fat sets the lamp alight and, in spite of so little to feed it, keeps it burning to our comfort all night long, so goodness makes our fasting shine: it casts its beams until it reaches the full brightness of self-restraint. What the sun is to the day, almsgiving is to our fast: the sun's splendor increases the light of day, breaking through the dullness of the clouds; almsgiving together with fasting sanctifies its holiness and, thanks to the light of goodness, dispels from our desires anything that could petrify. In short, what the body is for the soul, generosity acts similarly for the fast: when the soul leaves the body it brings about death; if generosity abandons the fast, it is its death.--- Saint Peter Chrysologus (c.406-450), Bishop of Ravenna
Sermon 8 ; CCL 24, 59 ; PL 52, 208

Technological signs and wonders
--->Environmentalism Hijacked: Al Gore (part way into video) appears and sounds a little freaky here, no...? (2009)

--->Pope urges priests to preach on uncomfortable topics. Priests must not preach "Christianity 'a la carte'..."

Note: At the very bottom of each page click "Older Posts" in order to view previous recent posts.


  1. If I am not mistaken, wasn't it also Bernays that convinced the public to accept the addition of Sodium Fluoride into the water supply at the behest of Federal Public Health Service?

    That organization, a part of the Federal Security Agency, was lead by one Oscar R. Ewing, who before that was the chief attorney for Alcoa, the main producer of Aluminum, which has as a waste product Sodium Fluoride.

    Lew Rockwell reprinted an essay from the late Murray Rothbard on the sad and dangerous episode in American corporatism.

  2. danightman, I hadn't heard that. What a time we live in. Malcolm Muggeridge used to speak of the "fearful symmetries" he (quoting Blake) saw everywhere. Such convergences, all aimed at shaping facts, programming persons. But knowing their methodologies is half the battle, we can hope. Thanks.

  3. If the BBC is blaming Reuters (which is a denial that is plausible since most networks merely present what's given by the AP/AFP/Reuters wire), couldn't the reporter have at least looked outside and said "Oh wait. I'm being told it's still up."

    Of course, at that point she might have said something like "I'm told it's still...dang!" (or whatever is the British for that kind of a moment?)

    The more important question, of course, is where did Reuters get that info from?

  4. BTW, in all honesty, I do not buy the 9/11 "inside job" business, and tend to think the whole thing a bit of distraction. At the end of the day, anyone that tries that line on TV is going to be confronted with the "who do you believe? Him or your lying eyes?" reality due to the amount of TV News and video documentation available.

    OTOH, who knew what and when about the upcoming event, and to what extent this event was allowed to occur, is a far more open question, and one that is not explored enough.

  5. Pres. Reagan, though, crushed the air traffic controllors and their union PATCO.